For businesses, your social media marketing strategy doesn’t just stop at the social media site. It also offers an enticing free trial so you get to try before you buy. Create flashy and impressive looking video content for social media and prepare to be complimented by your client for the work you produce – I am speaking from experience here. Going silent for periods of time on your social channels can lead to low engagement and a loss of followers. Create a posting schedule so your content gets spread out throughout the day. An all-in-one social media management tool.
Don’t be afraid to add new tools to your kit, but don’t discard the old ones just because something fresh and shiny has turned up. This app is particularly effective for getting users to use the Swipe Up feature on stories.

I bet you’d much rather spend more time on growing your business and creating a rock solid brand! Canva and other display ad design software can help you create visual content with templates and other customization options to share on your social platform of choice. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year. AdSpy helps you do just that. IFTTT: If this, then that. Posting on social media and creating ads is one of the most time-consuming things in the beginning stages of running a social media marketing agency. Take a look at the search queries you can choose from below. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long. Grammarly is the go-to tool for quality control when it comes to writing your posts or ads. You end up learning the ins and outs of each tool before realising it isn’t working as you expected. Let Flick do the hashtag generating for you. If you’re a heavy Twitter user, FollowerWonk can give you an in-depth look into your analytics.

Lucky for you, there are social media marketing tools that allow you to plan out your social media calendar and schedule times for posting in advance! Additionally, this data can help build a case for your social media performance and growth.

Keep reading to find out the most important social media marketing tools, and an example of each….

Use AdSpy to learn from your competitors ads, evaluate their performance based on the important metrics that AdSpy provides, and see what advertisers are doing when it comes to designing ad creative and writing sales-worthy text copy for social media.

As with most software, the most cost-effective route is to pay annually – this equates to a total of 39% discount compared with the monthly payment plan. Anastasia  is a Content Marketing Associate at G2.com. In reality, that’s not the case. Trust me, I’ve been there.

Great social media doesn’t just happen overnight. It is suitable for all small businesses and of course, social media marketing agencies especially.

She graduated from the University of Michigan with a degree in history. Best for small to large businesses and freelancers. This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.

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